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What is Product-Led Growth?
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What is Product-Led Growth?

Sri & Ramesh discuss approaches, feasibility & steps to build a successful PLG company
Transcript

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The podcast begins by addressing the recent floods in Chennai, highlighting the city's challenges with flooded roads and power disruptions.

Why hybrid model works to keep the light on?

Despite all the chaos, Highperformr's hybrid model allows the team to seamlessly transition to remote work, ensuring the company continued its daily operations, albeit with minor hiccups due to power cuts and wifi issues.

Join Sri and Ramesh as they discuss in an interview style –– three key points focusing on product-led growth

1. Freemium vs. Free Products in Product-Led growth

Comparing the approaches: starting with a trial period featuring the full suite of product features and encouraging users to upgrade vs. introducing a basic product that remains free indefinitely, aiming to captivate users and entice them to upgrade for a richer experience.

2. PLG Feasibility for Larger Companies

Delving into the applicability of Product-Led Growth for larger companies. Highlighting that while PLG is effective for products that are easy to try, it might not be suitable for complex products. If complexity exists, the recommendation is to simplify and create product loops to make PLG viable. Acknowledging that not all products can seamlessly adopt a self-serve model.

3. Building a Successful PLG Product - 3 Key Steps

Outlining the fundamental steps in crafting a successful Product-Led Growth product:

1. Removing entry barriers.

2. Building for a single user.

3. Personalizing the user experience.

If such topics of discussion interest you, I highly recommend tuning in to the "Reset to Zero" podcast. It is all about passion, connections, and meaningful conversations.

Stay tuned to this space for more updates!

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Growthstore.xyz
Growthstore.xyz Podcast
Get expert tips on startup growth every other week at Growthstore.xyz. Topics include Culture, Product, Marketing, SaaS, Creator Economy and Small Biz.
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Appears in episode
Sri and Ramesh