Why the Traditional PLC Needs an Upgrade
In edition #31 of Growthstore Insiders, discover why traditional SaaS product life cycles are obsolete, how employee advocacy can elevate your brand, and who in the SaaS world is now hiring.
💡Key insight:
Outsmarting the SaaS Product Lifecycle Trap
" The focus should always be on creating long-term value for your customers."
Think the old Product Life Cycle model still holds up? Think again! In today’s turbocharged SaaS world, classic stages like Maturity and Decline are more like ancient history. Uncover why the traditional cycle doesn’t cut it anymore and how successful companies like Notion, Shopify, and Adobe are flipping the script. Dive in and see why the only constant in SaaS is change!
🔎 Trends to Watch For:
Actelis to Debut AI-Powered Cybersecurity SaaS Solution for IoT Networks
Actelis is about to shake up IoT security with an AI-powered solution that stops threats before they even start.
"I fuc**ng hate generative AI"
Procreate CEO declares war on generative AI, pledging to protect human creativity at all costs.
🏃♂️ Action Points:
Why Employee Advocacy is Essential for Brand Building
Turn your employees into your brand’s biggest champions! Discover how employee advocacy can boost your brand's reach, build trust, and show your team they're valued—while driving engagement and growth.
Tool of the week: AI Blog Ideas Generator
Easily generate fresh, engaging blog topics tailored to your audience with Highperformr's AI Blog Ideas Generator. Just input your topic, choose your tone, and let AI inspire your next post!
Tech Career Spotlights
Entry-level
Business Development Representative - Scrollmark; Remote, US
Marketing Business Analyst - HiBob; New York, US
Mid-level
Sales Engineer - Grammarly; San Francisco, US
Customer Success Manager - Loom’ Remote, US
Account Executive - Brandwatch; Boston, US
Senior-level
Head of Growth Marketing - Haiilo; Manchester, UK
Do write to us and let us know what you think of this edition of the Growthstore Insiders newsletter. Or comment here!
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