Traditional Outbound is Out, Engagement is In
Edition #37 of Growthstore Insiders focuses on listening to your potential users, engaging with them and keeping up with SaaS businesses that grapple with the commoditisation of SaaS.
💡Key insight:
Stop pushing and start listening
“Outbound is no longer about sending messages en masse”
Feeling like your outreach efforts are hitting a wall? You’re not alone! The outbound landscape has changed, emphasizing the importance of genuine engagement over generic pitches. Imagine swapping a loudspeaker for a casual conversation. Learn how listening to your prospects’ needs can turn cold outreach into meaningful connections that drive results.
🔎 Trends to Watch For:
Vertical SaaS: Now with AI Inside
AI is reshaping vertical SaaS by turning complex tasks into software solutions, dramatically boosting revenue while reducing labor costs.
Klarna Plans to ‘Shut Down SaaS Providers’ and Replace Them With Internally Built AI. The Tech World Is Pretty Skeptical
Klarna's bold decision to replace Salesforce and Workday with in-house AI solutions has sparked skepticism in the tech community about its feasibility and true motivations as it prepares for an IPO.
🏃♂️ Action Points:
How to Conduct a Social Media Competitive Analysis in 6 Steps
Social media is a jungle, and your competitors are lurking! Spot their moves and find out how to make your brand the standout star.
Tool of the week: AI Humanizer
Transform AI-generated content into engaging, personalized social media posts effortlessly with Highperformr’s free humanizer tool!
💼They’re Hiring!
Entry-level
Business Development Representative - Scrollmark; Remote, US
Marketing Business Analyst - HiBob; New York, US
Mid-level
Sales Engineer - Grammarly; San Francisco, US
Customer Success Manager - Loom’ Remote, US
Account Executive - Brandwatch; Boston, US
Senior-level
Head of Growth Marketing - Haiilo; Manchester, UK
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