Traditional Outbound is Out, Engagement is In
Edition #37 of Growthstore Insiders focuses on listening to your potential users, engaging with them and keeping up with SaaS businesses that grapple with the commoditisation of SaaS.
đĄKey insight:
Stop pushing and start listening
âOutbound is no longer about sending messages en masseâ
Feeling like your outreach efforts are hitting a wall? Youâre not alone! The outbound landscape has changed, emphasizing the importance of genuine engagement over generic pitches. Imagine swapping a loudspeaker for a casual conversation. Learn how listening to your prospectsâ needs can turn cold outreach into meaningful connections that drive results.
đ Trends to Watch For:Â
Vertical SaaS: Now with AI Inside
AI is reshaping vertical SaaS by turning complex tasks into software solutions, dramatically boosting revenue while reducing labor costs.
Klarna Plans to âShut Down SaaS Providersâ and Replace Them With Internally Built AI. The Tech World Is Pretty Skeptical
Klarna's bold decision to replace Salesforce and Workday with in-house AI solutions has sparked skepticism in the tech community about its feasibility and true motivations as it prepares for an IPO.
đââď¸ Action Points:
How to Conduct a Social Media Competitive Analysis in 6 Steps
Social media is a jungle, and your competitors are lurking! Spot their moves and find out how to make your brand the standout star.
Tool of the week: AI Humanizer
Transform AI-generated content into engaging, personalized social media posts effortlessly with Highperformrâs free humanizer tool!
đźTheyâre Hiring!
Entry-level
Business Development Representative - Scrollmark; Remote, US
Marketing Business Analyst - HiBob; New York, US
Mid-level
Sales Engineer - Grammarly; San Francisco, US
Customer Success Manager - Loomâ Remote, US
Account Executive - Brandwatch; Boston, US
Senior-level
Head of Growth Marketing - Haiilo; Manchester, UK
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