Growthstore.xyz

Growthstore.xyz

Share this post

Growthstore.xyz
Growthstore.xyz
The Rise of GTM Operations: What Do Startups Need to Know?
Copy link
Facebook
Email
Notes
More
User's avatar
Discover more from Growthstore.xyz
Get practical tips on startup growth from two seasoned pros with over a decade of experience building SaaS products and B2B businesses.
Over 24,000 subscribers
Already have an account? Sign in

The Rise of GTM Operations: What Do Startups Need to Know?

Unite your marketing, sales, and customer success teams with GTM Operations for a smoother customer journey. A seamless integration may be your weapon for lasting growth in the SaaS world.

Oct 02, 2024

Share this post

Growthstore.xyz
Growthstore.xyz
The Rise of GTM Operations: What Do Startups Need to Know?
Copy link
Facebook
Email
Notes
More
Share

We’ve seen the evolution of Sales Ops into RevOps over the past few years, but as Srivatsan Venkatesan recently pointed out, many of these changes are still surface-level. Teams have rebranded but haven't fully integrated marketing, sales, and customer success, leaving gaps in the customer journey. Now, we're seeing the emergence of GTM (Go-To-Market) Operations—a model that aims to unify the entire process, from marketing to sales and product, into a seamless experience.

In SaaS, growth depends on more than having a great product—connecting every touchpoint in the customer journey. While RevOps aimed to unify sales, marketing, and customer success, many companies realised that true alignment requires going deeper. Startups like Asana are evolving toward GTM Operations, focusing on tighter cross-team collaboration and a unified effort toward customer outcomes. 

This isn’t just about renaming functions; it’s about creating a seamless, full-circle customer experience.

Liking the article? Please subscribe to Growthstore, it’s free, and we’ll send you one interesting article every week!

Share

The Power of GTM Operations

GTM (Go-To-Market) Operations isn’t just another buzzword—at least, it shouldn’t be. It represents a shift in how SaaS companies approach the customer experience. This isn’t just a theory in successful SaaS startups like HubSpot and Notion. These companies continuously refine their GTM approach to unify their entire operations workflow—from marketing through product to customer success—ensuring that each touchpoint with the customer feels connected and purposeful.

This is a real opportunity for SaaS founders. These operations aren’t just a rebranding exercise; they are about breaking down the artificial barriers between departments and enabling teams to operate as one. When marketing understands the pain points customers experience post-sale, they can refine their messaging. When sales collaborate deeply with customer success, they don’t just close deals—they set the stage for long-term retention. Rather than a departmental hand-off, this deep collaboration turns a lead into a loyal customer.

Integrating for True Customer Value

From a founder's perspective, the operational engine behind your product is just as critical as the product itself. The companies that fail to recognise this are stuck in a model where departments are measured on their individual KPIs rather than the overall success of the customer journey. This disjointedness causes unnecessary friction, missed hand-offs, and lost revenue.

The value here is clear: success isn’t just about the customer making a purchase; it’s about the entire journey that leads to the purchase and what happens after. By adopting a full-circle approach—where marketing, sales, product, and customer success work together—startups can achieve more durable, sustainable growth. This is what GTM Operations offers when done right.

So, when you think of GTM Ops, don't fall for the trap of seeing it as just another operational shift. Think of it as a blueprint to integrate every aspect of your go-to-market strategy into a cohesive unit that relentlessly focuses on customer success, not just departmental success.

SaaS founders should note that your operational model isn’t just a behind-the-scenes function. It’s the silent driver of your product’s value in the eyes of your customers. Ignore it; your competition will capitalise on the gaps you leave open.

Liked the article? Please subscribe to Growthstore, it’s free, and we’ll send you more such interesting reads every week!

Share this post

Growthstore.xyz
Growthstore.xyz
The Rise of GTM Operations: What Do Startups Need to Know?
Copy link
Facebook
Email
Notes
More
Share

Discussion about this post

User's avatar
🍵🍃Green Tea: Unperplexed Perplexity, Inbound marketing myths, Steaming hot AI and Tech news, AI tweets, and more!
#6
Jan 10, 2024 • 
Sri and Ramesh
35

Share this post

Growthstore.xyz
Growthstore.xyz
🍵🍃Green Tea: Unperplexed Perplexity, Inbound marketing myths, Steaming hot AI and Tech news, AI tweets, and more!
Copy link
Facebook
Email
Notes
More
🍵🍃Green Tea: Now anybody Can-va, Upselling vs Cross-selling, Sizzling AI and Tech updates, Twitter thread scheduling tools, and more!
#7
Jan 17, 2024 • 
Sri and Ramesh
26

Share this post

Growthstore.xyz
Growthstore.xyz
🍵🍃Green Tea: Now anybody Can-va, Upselling vs Cross-selling, Sizzling AI and Tech updates, Twitter thread scheduling tools, and more!
Copy link
Facebook
Email
Notes
More
Your Product Hunt Stops Here!
Introducing Highperformr AI Tools: 25+ tasks made easy, absolutely Free!
Sep 27, 2023 • 
Sri and Ramesh
15

Share this post

Growthstore.xyz
Growthstore.xyz
Your Product Hunt Stops Here!
Copy link
Facebook
Email
Notes
More

Ready for more?

© 2025 (c) Growthstore.xyz
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More

Create your profile

User's avatar

Only paid subscribers can comment on this post

Already a paid subscriber? Sign in

Check your email

For your security, we need to re-authenticate you.

Click the link we sent to , or click here to sign in.