Churn, Costs, and the Real Price of SaaS Growth
In edition #41 of Growthstore Insiders, we dive into the evolving dynamics of how AI is reshaping investment and retention strategies in SaaS. What's the secret to achieving sustainable growth?
💡Key insight:
The True Cost of Growth: Rethinking CLTV and CAC for SaaS
A SaaS founder spends $10,000 to acquire a customer, expecting $30,000 in lifetime value. But six months in, churn hits, and the math doesn’t add up. Was the acquisition strategy flawed, or did the retention plan fail? In today’s SaaS landscape, balancing CLTV and CAC isn’t just about ratios—it’s about survival. So, how do you get it right?
🔎 Trends to Watch For:
AI Investments Are Booming, but Venture-Firm Profits Are at a Historic Low
Venture capital is flooding into AI startups, but with IPOs on ice and deals slowing down, cashing out has never been tougher.
Physical AI startup BrightAI bootstraps to $80m in revenue
BrightAI's 'physical AI' sensors transform infrastructure monitoring—catching problems before they happen and cutting waste along the way.
🏃♂️ Action Points:
4 Tips for LinkedIn Personal Branding
A strong LinkedIn presence can open doors, but it’s the authentic engagement that keeps them wide open. Whether you're just starting with LinkedIn campaigns or refining your strategy, building a polished personal brand is key to standing out in the digital crowd. So how can you elevate your profile and drive meaningful connections?
Tool of the week: AI Freestyle Email Generator
Create tailored emails in seconds with an AI-powered generator—perfect for every scenario and recipient!
📊What's Your Stance?
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