Interesting write up and observation. I am able to draw parallels with the likes of Nike/Puma/Adidas and Lululemon Athletica. The former relying heavily on both Inbound and Outbound (by using celebrities to endorse their brands) as compared to the latter (Lululemon) relying on the local community champions and groups to promote and influence within the US and Canada. Different strategies for selling the same sports wears and apparels.
Interesting write up and observation. I am able to draw parallels with the likes of Nike/Puma/Adidas and Lululemon Athletica. The former relying heavily on both Inbound and Outbound (by using celebrities to endorse their brands) as compared to the latter (Lululemon) relying on the local community champions and groups to promote and influence within the US and Canada. Different strategies for selling the same sports wears and apparels.