A great article! In the age of heavy investment into paid campaigns, the Freshsales story is a great example of how getting your basics right can help startups achieve unprecedented growth and brand recognition. As a marketer with a previous background in the enterprise space I had an opportunity to venture into startup space with Freshsales. Gave me a practical experience into how quality content and well thought out SEO strategy can help not just build brand recognition but also help compete effectively in a cluttered market with well established giants like Salesforce. Thanks for sharing these insights. Good learning. Looking forward to more.
Thanks for sharing!
A great article! In the age of heavy investment into paid campaigns, the Freshsales story is a great example of how getting your basics right can help startups achieve unprecedented growth and brand recognition. As a marketer with a previous background in the enterprise space I had an opportunity to venture into startup space with Freshsales. Gave me a practical experience into how quality content and well thought out SEO strategy can help not just build brand recognition but also help compete effectively in a cluttered market with well established giants like Salesforce. Thanks for sharing these insights. Good learning. Looking forward to more.
Excellent article, Ramesh. Thanks for these insights.