🍵🍃Green Tea: X platform sign-ups, topic tags, Instagram reel downloads and Grok's global presence!
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X Platform Sees Surge with 10 Million December Sign-Ups Amidst Ad Revenue Challenges
In a recent announcement on Thursday, X CEO Linda Yaccarino revealed that over 10 million people have signed up for the platform in December, despite the company, formerly known as Twitter, facing a potential loss of up to $75 million in advertising revenue by year-end. The New York Times reports that major brands, such as Apple, Disney, Warner Bros Discovery, Comcast, Lions Gate Entertainment, Paramount Global, and IBM, have paused their marketing campaigns on X. The platform, not known for regularly releasing user data, has not provided details on how the December sign-ups compare to averages or the reason behind Yaccarino's disclosure. In November, Elon Musk, the billionaire owner, acknowledged the exodus of advertisers after controversies on the platform, including accusations of supporting Nazism. X has also filed a lawsuit against watchdog group Media Matters, alleging defamation.
Read more about this on: More than 10 million people have signed up for X in December
Threads' New 'Topic Tags'
Meta's Threads is revolutionizing the hashtag experience with its new feature, "topic tags," currently being tested in Australia and set for a global rollout. Distinguished by blue-text hyperlinks, these tags prioritize community focus and differ from traditional hashtags by allowing phrases with spaces, supporting special characters, and restricting posts to one tag each. However, they can only be added manually by the creator. While ads are not yet available on Threads, marketers can leverage profiles for organic engagement. Instagram boss Adam Mosseri emphasizes the tool's potential for connecting like-minded users and fostering healthy conversations, marking a strategic shift away from engagement hacking on the platform.
Read more about this on: Threads now has its own version of hashtags
Instagram Opens Up Reels Downloads for Global Creativity
Instagram has globally launched the ability to download Reels, enabling all users to save and share public Reels content. Initially introduced in the US in June, the feature is now available worldwide. Instagram states that anyone on the platform can download and share Reels, with the option for creators to control this feature through their download settings. For users under 18 with public accounts, Reels downloading will be off by default but can be activated at any time. Downloaded Reels will display an Instagram logo and the creator's handle, potentially facilitating content sharing across platforms. While not a groundbreaking change, this update is expected to enhance engagement and exposure for Reels creators, according to Instagram chief Adam Mosseri.
Read more about this on: Instagram Enables All Users To Download Publicly Posted Reels Clips
Grok goes global
Elon Musk's AI startup xAI is rapidly expanding the reach of its AI chatbot, Grok, to India and 46 other countries, just a week after its U.S. debut. Available exclusively to subscribers of X Premium+, the top-tier subscription on the social network X (formerly Twitter), Grok is being introduced in phases, offering early access to longstanding subscribers across web, iOS, and Android platforms. This move follows the introduction of the Premium+ tier in October 2023, offering users an ad-free experience, enhanced features, and ad revenue sharing for a monthly fee of $16. X CEO Linda Yaccarino expressed enthusiasm, stating, "Grok is now gracing the world in even more countries, spreading knowledge and laughter far and wide. The future is looking brighter already!"
Read more about this on: Elon Musk's xAI extends its AI chatbot Grok to India, others
Read of the week at Highperformr.ai!
As we explore these cool updates, it's good to think about the bigger picture of our online experiences. So, let's take a moment to consider both the good and not-so-good sides of social media. Check out our blog on HighPerformr for a deeper look into the pros and cons.
Here’s the link: Pros-and-cons of social media
Find out more about the world of social media on highperformr.ai and share your thoughts with us. Stay in the loop, stay connected!