🍵🍃Green Tea: What is Product Led Growth, 2024 tech plans, Thread's API tests, Deepfakes, Grammarly's growth and More!

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We welcome you to our brand new newsletter- Green Tea. A super light digest of all things happening in the tech world powered by Growthstore.xyz.

The team has been working on a lot of things to enrich the content for our subscribers. This newsletter - Green Tea is rich in content with four brand-new sections:

A sip of Insight: Podcasts where Sri and Ramesh share their learnings
Brew Bytes: All that’s brewing in tech around us.
Thought-Full Pour: Deep research and stories about companies that have scaled to become billion-dollar businesses.
Fresh Brew: Tips, tricks, and tools that will help go a long way in establishing your social presence.

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What is Product-Led growth?

1. Freemium vs. Free Products in Product-Led growth

Comparing the approaches: starting with a trial period featuring the full suite of product features and encouraging users to upgrade vs. introducing a basic product that remains free indefinitely, aiming to captivate users and entice them to upgrade for a richer experience.

2. PLG Feasibility for Larger Companies

Delving into the applicability of Product-Led Growth for larger companies. Highlighting that while PLG is effective for products that are easy to try, it might not be suitable for complex products. If complexity exists, the recommendation is to simplify and create product loops to make PLG viable. Acknowledging that not all products can seamlessly adopt a self-serve model.

3. Building a Successful PLG Product - 3 Key Steps

Outlining the fundamental steps in crafting a successful Product-Led Growth product:

1. Removing entry barriers.

2. Building for a single user.

3. Personalizing the user experience.

Click on the link below to listen to Ramesh and Sri converse in-depth on this topic.

Tech course charted for 2024

As we bid farewell to 2023 and look ahead to the tech landscape of 2024, India braces for significant shifts in five key areas. Foremost among these is the maturation of generative AI, with global tech leaders predicting its real-world impact. This advancement holds particular significance for India's IT services sector, poised to harness gen AI as a new growth driver in FY25. Alongside this, anticipations rise for comprehensive policies regulating the swiftly transforming tech scene, including the imminent India AI Programme. Additionally, cybersecurity takes center stage as AI matures, with experts foreseeing state-backed cyber threats becoming a quantum-backed reality. India, experiencing a notable share of global cyberattacks, intensifies its focus on cyber defenses. Finally, the tech realm braces for expanded operations in data centers and semiconductors, with major deals and announcements shaping the industry. As the digital narrative unfolds in 2024, these focal points offer a glimpse into India's tech trajectory.

Threads Tests Waters with New API

As Threads is trying hard to gain traction, a significant development is on the horizon—a Threads API is in the works, bringing a host of functionalities like direct publishing, scheduling, and third-party analytics. Instagram chief Adam Mosseri has confirmed the build-out of a write API, currently undergoing live testing.

This upcoming API promises social media managers an efficient means of managing yet another platform. The Threads team plans to expand testing to partner and independent developers soon. Threads, closely tied to Instagram and backed by Meta's promotional prowess, has seen rapid growth, surpassing 100 million monthly active users. While its unique approach to app development sets it apart, the long-term sustainability remains a question, and the introduction of an API could further position Threads as a consideration for businesses in 2024 and beyond.

Deepfakes And Federal Interference

In response to escalating concerns surrounding deepfake videos, the Ministry of Electronics and Information Technology (MeitY) has issued a stern advisory to all digital intermediaries, urging compliance with existing IT rules. The directive, targeting the surge in misinformation fueled by AI-generated deepfakes, emphasizes that prohibited content under Rule 3(1)(b) of the IT rules must be unequivocally communicated to users.

In India, the Union Minister Rajeev Chandrasekhar emphasized that legal consequences will ensue for any violations, and MeitY will closely monitor intermediary compliance, contemplating further amendments to the IT Rules or laws if necessary. The advisory underscores the need for intermediaries to inform users about prohibited content during registration and regularly throughout their platform use, reinforcing Rule 3(1)(b) requirements.

In light of these developments, we invite you to explore further insights into the ever-evolving world of social media with our latest blog: "Top 15 Social Media Platforms for Your Brand in 2024."

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That’s all for now. See you all next week with some more interesting info. Ciao! 👋