🍵🍃Green Tea: Failsforce: The BOLD Brand Battle, Life of a Product Manager, AI updates in abundance, A free sales email generator tool and more!
#11
Hello everyone !
We're back with another edition of our newsletter.
Find out what's brewing in Green Tea Newsletter #11:
🎙️Sri and Ramesh talking about a day in a Product Manager’s life, how to hire a perfect Product Manager, metrics to evaluate a great Product Manager and so many more interesting facets to add on
🔊Latest in AI – IBM’s AI patent race, Microsoft entering the newsroom with AI, Rufus - Amazon’s new AI shopping friend
✍️#Failsforce: The BOLD Brand Battle -All about this dauntless guerilla marketing campaign from Freshworks that took to the skies
📈A quick read on how to use Twitter communities to grow your brand
🛠️Link to a free Sales Email Generator tool
Inside the life of a Product Manager!
Who is a Product Manager (PM)? What are the traits that you look for while hiring a good PM? Is there a connection between a Product Manager and an Engineer? How do you identify a good PM? What kind of education goes behind becoming a good PM? How is a PM of a PLG company different from a PM of a non-PLG? What are the metrics to consider while assessing a good PM? Too many questions answered in this must watch episode!
Product Manager's Daily Routine
1. Engineer turned Product Manager Discover why Sri identifies himself like this. Could it be his remarkable ability to empathize with customers, cultivated over time? Or perhaps it's his unique perspective, honed through firsthand experience in understanding customer pain points.
Arriving at the section that serves you with the freshest tech updates in bite-sized sips ☕️. Carefully ensuring you're up-to-date without the overload 🚫.
IBM leads the pack in the AI patent race 🏆
IBM emerges as the top company in AI patent filings over the last five years, surpassing Google, Microsoft, and others, with 1,591 patent applications, reflecting its strong research focus and strategic emphasis on Generative AI.
IBM's patent applications highlight its focus on Generative AI, covering diverse areas like image, audio, text, and video processing.
OpenAI, a renowned AI pioneer, has just one patent application, indicating a strategy favoring safeguarding intellectual property through avenues like trade secrets or copyrights.
Microsoft enters the newsroom with AI🤖📰
Microsoft joins forces with Semafor to revolutionize news reporting using AI technology.
Under the project named "Signals," Microsoft funds efforts to integrate AI into newsrooms, aiming to deliver diverse global news perspectives daily.
While AI promises efficiency, concerns arise regarding bias, content consumption, and copyright issues. Media outlets, including The New York Times, express apprehensions about potential revenue loss and legal disputes.
This collaboration marks a significant integration of AI into traditional journalism, sparking discussions about its impact on news integrity and production processes.
Meet Rufus: Amazon's New AI Shopping Companion🛒
Rufus is an AI assistant developed to improve the shopping experience.
It provides personalized assistance by answering product-related questions and offering recommendations.
Rufus also helps with pre-purchase information, use case-based purchases, product comparisons, and gift ideas.
It utilizes extensive data sources to deliver tailored responses through voice or chat interactions.
While currently in beta in the US, Rufus shows promise in revolutionizing online shopping with its personalized assistance.
Today, we're diving into a spicy marketing showdown between Freshworks and Salesforce. In 2018, Freshworks decided to take on the CRM giant, Salesforce, with their Failsforce campaign. In this blog, we'll break down what went down, why it matters, and what we can learn from it. Here’s some marketing drama!
#Failsforce: The BOLD Brand Battle
Hello Friends! I’m back again with yet another interesting story! Why do you think it is important to study marketing campaigns? As you all are aware, Marketing has been a big deal from times unknown, and campaigns are a huge part of it. Businesses all over the world are constantly launching marketing campaigns to attract customers and grow their brands…
How to use Twitter communities to grow your brand
Excited to share a new blog that's all about leveraging Twitter Communities to boost your brand's presence and engagement. In this quick read, get insights on the ins and outs of Twitter Communities, how to create and moderate them, and why they're crucial for your brand's growth. Happy tweeting! 🐦
Tool of the week!🛠️
This week in Fresh Brew's tool of the week is highperformr's sales email generator tool. Here's a quick tutorial on how to effortlessly craft sales emails with High Performer. Check it out below! 📧
That’s all for now. See you all next week with some more interesting info. Ciao! 👋
