🍵🍃Green Tea: Exploring Loops Vs Funnels in PLG, Imagen 2, Github's copilot chat, Calendly's innovations, Free Tweet scheduling tool, and More!
Hello everyone 👋!
Welcome back to Green Tea 🍃! Here's to a fresh start in the new week and an even fresher year. Wishing you all a happy and healthy New Year 2024 filled with good vibes! Let's jump into the latest updates and exciting content. Cheers to new beginnings!
Product-led growth - Loops or Funnel?
Loops ➿ Vs Funnels ▼
In this podcast, we delve into a pivotal question for Product-Led Growth (PLG) success - is it about loops or funnels? The traditional funnel method, a step-by-step journey involving contact forms and sales CRM, is contrasted with the dynamic loops approach. Unlike the linear progression of funnels, loops allow for flexibility. For complex products, multiple loops exist, and the strategy pivots to the loop most pertinent to a specific client. This podcast explores how embracing loops over funnels can revolutionize PLG strategies, offering a more adaptive and personalized approach to success.
Trial Period Dilemmas
Surprisingly, there's no one-size-fits-all answer for an ideal trial period; it boils down to who we're targeting. No strict rules here! The key is having the genuine intent to assist customers and encourage them to try the product. For intricate products, a smart move is offering a freemium version, providing a taste of premium features without constraints.
Embedding PLG as Company Culture
Is Product-Led Growth (PLG) more than just a buzzword? It's not just a philosophy; it's lived every day. Running the show involves keeping the customer journey in mind throughout. Teamwork is the name of the game, where rational thinking is the rule. Ensuring the product is user-friendly is crucial. For designers and product managers, the goal is to create a product that guides customers independently. The magic happens when all departments unite, working seamlessly as one team.
Shifting Customers Across Loops
Ever wondered who's in charge of guiding customers through different loops in a team? It's a team effort! The real trick lies in having a tech setup that can smoothly figure out which loop a customer is in. Transparency is the key—everyone should be on the same page about how customers are adopting the product.
Learning From Product Missteps
Reflecting on building numerous products, what are the key mistakes to avoid? The biggest lesson learned: if a customer feels overwhelmed in the first few screens, it's a dead end. The product's golden rule is simplicity—it should be easy for customers to try without hesitation. Personalizing it for each user and guiding the product through loops ensures a smoother and more enjoyable user experience.
PLG and Team Mindset
Bringing a team together for the Product-Led Growth (PLG) journey has its challenges. In larger setups, breaking free from the idea that PLG is solely about trial periods is crucial. It took time for people to shift this mindset. PLG isn't just about making a product look good; it is the intent to increase the number of active customers.
Next, Brew Bytes, your one-stop-shop for all things tech and AI! 🚀 Imagine it as your quick, easy-to-digest tech shot for the day. Whether it's mind-blowing innovations or the quirkiest AI stories, we've got the 411. So, grab your favorite mug, kick back, and let's chat tech without the jargon. Ready to geek out with us? Let the Brew Bytes adventure begin! ☕
Google Cloud’s Imagen 2 Sets a New Standard for Creative Expression
Google Cloud introduces Imagen 2, an advanced text-to-image generator available exclusively to Vertex AI customers on the allowlist. Developed with Google DeepMind technology, Imagen 2 stands out with enhanced image quality and tailored functionalities. Key features include diverse image generation, multilingual text rendering, creative logo generation, and advanced image understanding for captions and question-answering. With support for six additional languages, Imagen 2 incorporates safety measures aligned with Google's Responsible AI principles, ensuring responsible use through safety filters and digital watermarking. Aimed at enterprise standards, Imagen 2 on Vertex AI provides reliability and governance, with leading companies like Snap, Shutterstock, and Canva already leveraging its creative potential. The release anticipates users harnessing Imagen 2's new features to elevate their creative projects and build on the success achieved with its predecessor.
GitHub Launches Copilot Chat Globally, Bringing GPT-4-Powered Coding Assistance
GitHub has officially launched Copilot Chat, an AI-driven chatbot reminiscent of ChatGPT, for all users. Initially introduced for organizations subscribed to Copilot for Business and later in beta for individual customers, Copilot Chat now integrates with Microsoft's IDEs, Visual Studio Code and Visual Studio. Powered by OpenAI's GPT-4, the chatbot assists developers by providing real-time guidance on code-related queries and tasks. Despite facing class action lawsuits related to open source licensing and IP violations, GitHub remains firm on not offering an opt-out mechanism for codebase owners from training data inclusion. Copilot Chat's release comes as GitHub aims to enhance its developer tools amid growing competition from rivals like Amazon's CodeWhisperer.
Next-Level Learning: LinkedIn's Innovative Approach with Generative AI
LinkedIn is enhancing its education tools within LinkedIn Learning by incorporating generative AI elements. The platform is experimenting with a coaching feature powered by generative AI, offering personalized guidance for learning journeys based on specific career-related queries. This tool draws on LinkedIn's extensive learning library database to provide tailored advice, examples, and feedback. LinkedIn is also introducing new modules to facilitate flexible course participation, incorporating gamified elements like streaks to maintain motivation and knowledge tests to assess progress. Additionally, LinkedIn aims to assist users in preparing for their desired roles by recommending learning courses based on job preferences and aligning processes with career goals. The platform is expanding its Professional Certificates and introducing testing tools for coding, reinforcing its commitment to career education and advancement.
In our next growth story, we pour over the successes of Calendly. Read on to explore the strategies and insights that have fueled Calendly's remarkable journey.
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That’s all for now. See you all next week with some more interesting info. Ciao! 👋